Auto Advertising: A new model!

Sponsored by the Association of International Automobile Manufacturers of Canada, the Canadian Vehicle Manufacturers’ Association and Advertising Standards Canada
In cooperation with the Société de l’assurance automobile du Québec, the Association des agences de publicité du Québec, the Association of Canadian Advertisers and the Canadian Council of Motor Transport Administrators

Montreal

* Workshop will be conducted in French

Canada’s automobile manufacturers and distributors are adopting new national voluntary advertising guidelines relating to the safe portrayal of their products in Canadian advertising. These guidelines, which are administered by ASC, were developed in keeping with the industry’s commitment to responsible advertising.

Please join us to learn about the new guidelines and how to apply them in the creation and execution of motor vehicle advertising. This one and one/half hour seminar will be of interest to all those engaged in the development or execution of motor vehicle advertising in Canada.

Space is limited. Please register early.

• Publicité automobile : Un nouveau modèle! Nouvelles lignes directrices sur la publicité des véhicules motorisés