ASC 2011 Consumer Research: Canadian Perspectives on Advertising

Prepared for Advertising Standards Canada by The Gandalf Group

November 16, 2011

On behalf of Advertising Standards Canada, the Gandalf Group conducted research with Canadian and American adults to understand public impressions of advertising and advertising standards. Data was collected through two online surveys, one in Canada and one in the US. In Canada, the survey was conducted in English and French with 1,378 adult respondents, between September 23 and October 3, 2011. The sample of adults was nationally proportionate based on region, age and gender using a probability based sample from a panel of randomly selected adults. The US survey was conducted with a sample of 800 adults, nationally proportionate based on region, age and gender. It was conducted from September 23 to 29, 2011.

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