Children’s Advertising Clearance
See Children’s Committee Meeting Dates
ASC’s Children’s Clearance Committee is charged with the important responsibility of reviewing and
approving children’s broadcast advertising messages to ensure compliance with the provisions of
The Broadcast Code for Advertising to
Children (Children’s Code). All children’s commercials must be approved by the Children’s
Committee and carry a valid ASC approval number prior to broadcast.
The Children’s Code, published by
ASC, was developed to guide advertisers and advertising agencies to prepare commercial messages that
recognize and respect the special characteristics of the children’s audience. The
Children’s Code is endorsed by the
Canadian Radio-Television and Telecommunications Commission (CRTC).
The Children’s Clearance Committee, which includes
industry and public representatives, meets every other week to review and approve finished commercials.
Each approved commercial is assigned a nine-character or six-digit approval number, valid for one year.
This number signifies to broadcasters that the commercial has been approved.
ASC Clearance Services has expanded its clearance service to include the review of non-broadcast
child-directed advertising. Introduced in 2007, this voluntary review has been designed to help you ensure
that child-directed advertising in non-broadcast media complies with the provisions of the
Interpretation Guidelines to Clause 12 of the
Canadian Code of Advertising Standards.
For more information about submitting your broadcast and non-broadcast advertising copy to the
Children’s Committee for review, click here.