Annual General Meeting and Research PresentationsThis is an archive listing of a past Ad Standards event.
|Date:||Tuesday, May 1, 2018|
8:30 a.m. Annual General Meeting (for Ad Standards Members – registration from 8:00 a.m.)
8:45 a.m. Breakfast + Greetings
9:00 to 10:15 a.m. Presentations
|Location:||Toronto Region Board of Trade, Lennox Hall
77 Adelaide St. West, First Canadian Place
Toronto, ON M5X 1C1
Advertising is everywhere; you can’t miss it. But what do Canadians really think about the ads they encounter everyday? To learn more, Ad Standards regularly surveys consumer attitudes about advertising. Conducted by The Gandalf Group, our 2018 research focused on the following topics:
- Consumer Trust in Advertising
- Value of Advertising
- What is unacceptable about Advertising
- Consumer Perceptions of Online Influencers
- Brand Trust in Key Advertising Sectors
Join us at our 2018 Annual General Meeting and Keynote Address, where David Herle of The Gandalf Group will explain Ad Standards’ research and deliver insightful analysis of the findings. Tiffany Heimpel, Managing Director (Canada), will then share an early look at IZEA’s annual research and discuss findings related to the role and responsibilities of online influencers. You won’t want to miss this exciting event!
|David Herle is one of Canada’s most sought after public affairs and corporate strategists, having helped CEOs manage crises, union
leaders shape their public appeals and directing winning campaigns for both prime ministers and premiers. With his dual expertise in
strategy and research, David excels in brand image and reputation management.
A Saskatchewan native, David earned his Bachelor of Arts at the University of Regina and was called to the Bar in Ontario after receiving his LLB from the University of Saskatchewan.
|Tiffany Heimpel is the Managing Director for IZEA Canada. Before joining IZEA, Tiffany worked in accounts at Ogilvy and Taxi and in Sales and Marketing at NBC Universal and eOne Entertainment. At NBC Universal she saw a need for influencer marketing so started a blog which led her to become an influencer appearing on The Marilyn Show, CP24, Huffington Post and other media outlets. Tiffany has 2 children, a husband and a dog and lives in the west side of Toronto. IZEA; founded in 2006, was the first Influencer Marketing company in North America, now the largest and only publicly traded in the space.|