Introduction to the Canadian Code of Advertising Standards & Consumer Complaints ProcedureThis is an archive listing of a past Ad Standards event.
|Date:||Wednesday, May 23, 2018|
8:45 to 9:00 a.m. Registration and Continental Breakfast
9:00 to 10:00 a.m. Session
|Location:||Ad Standards – Montreal Office
2015 Peel St.
Montreal, QC, H3A 1T8
Ad Standards is pleased to present an introductory session to the Canadian Code of Advertising Standards (Code), Canada's principal instrument of advertising regulation. It sets out the standards for acceptable advertising, and provides a mechanism for Ad Standards to review and adjudicate consumers' complaints. Essential for those new to the industry or a refresher for those with experience, this short session will illustrate how the Code's key clauses are applied and top line this year’s consumer "hot buttons." We will also briefly discuss amendments to the Code, including the Interpretation Guideline to Clause 7 (Testimonials), which requires online influencers to disclose any “material connection” between themselves and an advertiser.
Presented by Danielle Lefrancois, Communications Manager.
Space is limited. We invite you to register early.
Cancellation Policy: We are unable to provide refunds, but registrant substitution from the same company is permissible at any time.